Data protection policy

Data Protection Policy Website

We would like to inform you below about the processing of personal data in the context of the use of our internet sites.


AVANCE Gesellschaft für Marketing und Vertrieb mbH, Relenbergstrasse 80, 70174 Stuttgart (hereinafter referred to as "AVANCE GmbH") is responsible for these internet sites. Further information about our company can be found in our imprint.

Which data is processed?

Access data

When you visit our website, personal data is also processed.


In order for the pages to be displayed in your browser, the IP address as well as further information must be processed via the browser of the device in use.


The following data is logged:


  • IP address of the calling computer (for a maximum of 7 days)
  • Operating system of the calling computer
  • Browser version of the calling computer
  • Name of the retrieved file
  • Date and time of retrieval
  • Transferred amount of data
  • Referring URL


The IP address will be deleted after 7 days at the latest from all systems used to operate these internet pages. We are then no longer able to create a personal reference from the remaining data.

The above-mentioned data are processed for the purpose of ensuring the confidentiality and integrity of personal data processed with our IT systems. An additional purpose is to fix errors on our website.


The legal basis for this data processing described above is Article 6 (para 1) lit. f) DSGVO. Our interest as it relates to article 6 (para 1) lit. f) is in the operation of this website and the implementation of the protection objectives of confidentiality, integrity and availability of the data.

Contact form

We offer a contact form on our website, where you can request information about our services or simply make a general enquiry. In addition to the voluntary information and your message content, we require you to provide the following information:


  • Company
  • Title
  • Surname
  • Email address

We need this information to process your request, to address it correctly and to send you an answer. Inquiries that are received via the contact form of our website are usually stored in our CRM system. The CRM system is regularly checked to see if data can be deleted. Should data in the context of a customer or prospective relationship no longer be required or outweigh an opposing interest of the customer, we will delete the data in question, as long as it does not conflict with legal retention obligations.


The legal basis for this data processing is Article 6 (1) lit. f) DSGVO. Our interest as it relates to Article 6 (1) lit. f) is in communication with customers and prospects.

Request for information material

On our website we offer forms to order more detailed information (e.g. studies, whitepapers or similar) which we offer for download. We provide these informational materials in accordance with our terms of use/GTC as a contractual service, whereby the provision of your data for processing for commercial purposes as well as the consent in the newsletter fulfils the contractual consideration. This includes the following information:


  • Company
  • Title
  • Surname
  • Email address
  • Telephone number


The purpose of processing this data is to use it for commercial purposes, in particular the optimization of our offers with regard to your personal interests. If this information is not given, which you are obligated to provide on the basis of the contractual agreement, we reserve the right not to make available the requested information (white papers etc.).

Requests received via the info request section of our website are usually stored in our CRM system. The CRM system is regularly checked to see if data can be deleted. Should data in the context of a customer or prospective relationship no longer be required or outweigh an opposing interest of the customer, we will delete the data in question, as long as it does not conflict with legal retention obligations.


The legal basis for this data processing is Article 6 (1) lit. b) DSGVO with regard to data processing for advertising purposes and article 6 (1) lit. A) DSGVO regarding the sending of newsletters.

Voluntary information

Insofar as you voluntarily provide data to us, for example in forms, and these are not necessary for the fulfilment of contractual obligations, we process this data on the basis that we assume that the processing and use of this data is in your interest.


In order to be able to inform you of the latest news and information by e-mail, telephone and post, we will save your e-mail address and other voluntarily provided data upon your registration until further notice, for example for a specific selection of topics relevant to you. For security reasons, your IP address and the time of login or confirmation will also be saved. As soon as you have entered and sent your data for the registration for AVANCE GmbH, we will send you an e-mail confirming and activating your free subscription by clicking on "Double Opt-In". Only after the confirmation will you receive the AVANCE GmbH newsletter.

The stored data will be used exclusively for the purposes specified by AVANCE GmbH and will not be passed on to third parties.

You can unsubscribe from the news at any time. You will find a link to unsubscribe in each e-mail.

Statistical evaluations of usage data are possible via the newsletter. For this we record both the openings of the e-mail and the internal clicks. This information is used to make the contents of the newsletter more exciting and relevant and to measure the success of the marketing campaigns. The transmission of this information to third parties does not take place. The legal basis for this tracking is Article 6 para 1 lit. f) DSGVO, our interest lies in the optimization of our offers and the content and technical optimization of our newsletters. As a recipient, you have the possibility at any time to object to this form of data collection. You can change the tracking setting at the end of each email.


The legal basis for this data processing is Article 6 (1) lit. f) DSGVO in conjunction with § 7 UWG. Our interest as it relates to article 6 para 1 lit. f) is the administration and dispatch of our newsletters.


Cookies are used on our web pages. Cookies are small text files that are stored on your device via your browser. The cookies are required to enable certain functions of our web pages and to increase the usability. We use session cookies, which are automatically deleted from your browser immediately after the end of the visit. In the field of web analysis, we also use persistent cookies.


You have the option of preventing the use of cookies via corresponding settings in your browser. However, we would point out that the use of our web pages may then be limited. Cookies do not install or start programs or other applications on your computer.


The legal basis for this data processing is Article 6 (1) lit. f) DSGVO. Our interest as it relates to article 6 para 1 lit. f) is the operation and optimization of this website.

Reach Measurement & Analysis

Google Analytics

Given our legitimate interest in optimizing and analysing our online offer within the meaning of article 6 para 1 lit. F. DSGVO this website makes use of the Google Analytics service, which is offered by Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). The service (Google Analytics) uses "cookies" – text files which are stored on your device. The information collected by the cookies is usually sent to a Google server in the United States and stored there.   Google LLC complies with the European Data Protection Law and is certified under the Privacy Shield Agreement:


IP anonymization takes place on this website. The IP address of the user is shortened within the Member States of the EU and the European Economic Area and in the other Contracting States of the Agreement. Only in individual cases is the IP address first transferred to a server from Google unabridged to the USA and shortened there. This shortening removes the personal reference to your IP address. The user's IP address transmitted by the browser is not combined with other data stored by Google.


Under the terms of the Contract Data Agreement, which we have created as a website operator with Google Inc., the information we collect will be used to compile an evaluation of website activity and website activity, and to provide services related to internet usage.
The data collected by Google on our behalf will be used to evaluate the use of our online offering by individual users, such as: For example, to generate activity reports on the website to improve our online offering.
You have - as described above under "Cookies" - the ability to prevent the storage of cookies on your device.

You can also use a browser plugin to prevent the information collected by cookies (including your IP address) from being sent to Google Inc. and used by Google Inc. The following link will take you to the corresponding plugin: Https://


Alternatively, click on this button to prevent Google Analytics collecting data about you within this site. Click on the link above to download an opt-out cookie. Your browser must allow the storage of cookies in principle. If you delete your cookies regularly, you will need to click the link again every time you visit this website.


WiredMinds components are integrated into this website. The WiredMinds components automatically detect and qualify companies that visit a website. The WiredMinds component enables the operator of a Web site that uses the component to generate leads, i.e. to qualify potential new customers.


The operating company of WiredMinds is WiredMinds GmbH, Lindenspürstraße 32, 70176 Stuttgart, Deutschland.


On this website we use a WiredMinds web beacon, i.e. a miniature graphic, which is embedded in a Web page to enable a log file recording and a log file analysis, in order to perform a statistical evaluation.


WiredMinds also places a cookie on the user's terminal. For more detailed explanation about cookies and how to prevent cookie storage, see "cookies" above.

Thanks to the cookie, we are able to analyse how our website is used.


Pseudonymised usage profiles are created using the data obtained. The pseudonymised usage profiles are used for the purpose of analysing visitor behaviour and enable an improvement of our internet offering. The data collected via the WiredMinds component will not be used without first obtaining the separate and explicit consent of the person concerned to identify them. This data is not merged with personal data or with other data containing the same pseudonym.


By calling up one of the individual pages of this website, the Internet browser on the user's terminal is automatically prompted by the WiredMinds component to transmit data for the purpose of online analysis. Within the scope of this technical procedure, WiredMinds receives knowledge about personal data, such as the IP address, which is used, among other things, to trace the origin of visitors and clicks.


By means of the cookie, personal information, such as access time, the location from which access was granted and the frequency of visits to our website, is stored. Each time you visit our web pages, this personal data, including the IP address of the Internet connection used by the person concerned, is transferred to the WiredMinds server. This personal data is stored by WiredMinds, but not passed on to third parties.


In addition, the person concerned has the possibility to object to the collection of data generated by WiredMinds and to prevent the use of this website. To do this, the person concerned must have clicked the don’t-track-My-visits-button under the link Https:// If the user's terminal is deleted, formatted or reinstalled at a later date, the affected person must again set an opt-out cookie by clicking the above link. Further information and the applicable data protection regulations of WiredMinds can be viewed at

Use of Social Media Plugins


Social network Facebook plugins are integrated into our website (Facebook Ireland Limited, Hanover Reach, 5-7 Hanover Quay, Dublin 2 Ireland). The plugins can be recognized by the Facebook logo. If you visit one of our sites that contains such a plugin, your browser establishes a direct connection to Facebook servers. Facebook receives the information that you have visited our site with your IP address. If you are logged in to Facebook, Facebook can assign the visit to your Facebook account. If you interact with the plugins, for example, click on the "Like" button or leave a comment, the information will be transmitted directly from your browser to Facebook and stored there. Since this transfer is direct, we are not aware of the data transmitted. For information on the purpose and extent of data collection by Facebook, the further processing and use of data by Facebook and your rights and options to protect your privacy, please refer to the privacy policy of Facebook at


If logged in to LinkedIn at the same time, with each visit to our website by the person concerned and during the entire duration of the respective stay on our website LinkedIn recognizes which specific sub-page of our website the person visits. This information is collected through the LinkedIn component and linked by LinkedIn to the person’s LinkedIn account. If the person concerned activates a LinkedIn button integrated on our website, LinkedIn assigns this information to the personal LinkedIn user account of the person concerned and saves this personal data.

LinkedIn always receives information via the LinkedIn component that the person concerned has visited our website if the person concerned is simultaneously logged into LinkedIn at the time of accessing our website; this happens regardless of whether the person clicks on the LinkedIn component or not. If the person concerned does not want to transmit this information to LinkedIn, they can prevent it by logging out of their LinkedIn account before visiting our website.

At, LinkedIn offers the ability to opt out of email messages, text messages, and targeted ads, as well as manage ad settings. LinkedIn's privacy policy is available at LinkedIn cookie policy is available at


Plugins of the social network XING are integrated into our website. XING is an Internet-based social network, which allows users to connect with existing business contacts as well as make new business contacts. XING’s operating company is XING SE, Dammtorstraße 30, 20354 Hamburg, Germany. Each time one of the individual pages of this website is called up, on which a XING component (XING plug-in) has been integrated, the Internet browser on the person’s device is automatically triggered by the respective XING component, to download a representation of the corresponding XING component. More information about the XING plug-ins can be found at As part of this technical process, XING receives information about which specific subpage of our website is visited by the person concerned.

If the person concerned is logged in to XING at the same time, with each visit to our website and during the entire duration of each stay on our website XING recognizes which specific sub page of our website the person concerned visited. This information is collected by the XING component and assigned by XING to the respective XING account of the data subject. If the person concerned activates one of the XING buttons integrated on our website, for example the "Share" button, XING assigns this information to the personal XING user account of the person concerned and saves this personal data.

XING always receives information from the XING component that the person concerned has visited our website if they are logged in to XING at the same time as accessing our website; this takes place regardless of whether or not the data subject clicks on the XING component. If such a transfer of this information to XING is not wanted by the data subject, they can prevent the transfer by logging out of their XING account before visiting our website.

XING's privacy policy, available at, provides information on the collection, processing and use of personal information by XING. In addition, XING has posted privacy notices for the XING Share button at

Integration of videos


Our website includes plugins from the video portal Vimeo of Vimeo, LLC, 555 West 18th Street, New York, NY 10011, USA. Each time you visit a page that offers one or more Vimeo video clips, a direct connection is established between your browser and a Vimeo server in the United States. This information about your visit and your IP address is stored there. Through interactions with the Vimeo plugins (for example, clicking the Start button), information is also transmitted to Vimeo and stored there.

If you have a Vimeo user account and do not want Vimeo to collect information about you from this website and link it to your member data stored with Vimeo, you must log out of Vimeo before visiting this website.

For more information on how Vimeo collects and uses your privacy data, visit the Vimeo Privacy Policy at


In addition, Vimeo calls up tracker Google Analytics via the iframe, in which the video is called up. This is separate tracking by Vimeo, to which we have no access. You can stop Google Analytics tracking by using the opt-out tools that Google offers for some Internet browsers. Users may also prevent the collection by Google of the data generated by Google Analytics and related to their use of the website (including your IP address) and the processing of this data by Google by downloading and installing the browser plug-in available at the following link:


Purposes of the processing of personal data

We process the aforementioned data for the operation of our website and to fulfil contractual obligations to our customers.

In case of inquiries from you outside of an active customer relationship, we process the data for the purposes of distribution and advertising. You may at any time object to the use of your personal data for advertising purposes.

Recipients of data

Any personal data you provide to us will not be passed on to third parties in principle. In particular, your data will not be passed on to third parties for their advertising purposes.

However, we may use service providers for the operation of these internet pages or for other products from us. It is possible for a service provider to be aware of personal data. We choose our service providers carefully – especially with regard to data protection and data security – and take all necessary data protection measures for permissible data processing.

No data processing outside the EU

The processing of personal data by AVANCE GmbH does not take place in third countries.

Data protection supervisor

Our data protection supervisor is Andreas Mundanjohl, Bahnhofstrasse 41, 89231 Neu-Ulm). You can reach him for all data protection questions associated with AVANCE GmbH as well as for any reports on data protection violations under

Your rights as an affected person

You have a right to information about the personal data relating to you. You can contact our data protection officer or us directly for information at any time.


In the case of a request for information which is not in writing, we ask you to understand

that we may require you to prove that you are the person you say you are.


Furthermore, you have the right to rectification or deletion or restriction of processing, as far as you are legally entitled.
Furthermore, you have the right to object to the processing within the scope of the legal requirements. The same applies to a right to data portability.
Feel free to contact us via e-mail at!


If we process your personal data on the basis of a consent, you have a right of revocation with regard to the consent at any time, without the legality of the processing on the basis of the consent up until the revocation being impacted.


You have the right to complain about the processing of personal data by us at a data protection supervisory authority.

You can do this for example at the supervisory authority responsible for Avance GmbH:


The State Commissioner for Data Protection and Freedom of Information Baden-Württemberg
PO Box 10 29 32
70025 Stuttgart

Königstrasse 10a
70173 Stuttgart

Web page with further contact details:


Changes to this data privacy notice

We will revise this privacy notice when any changes to this site are made or any other occasion that may be required. The current version is always available at:

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