AVANCE FOR ALLIANZ

THE BIG TPD RACE

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A card game and an app liven up insurance consultancy with modern infotainment features.

The start of consultancy 2.0

Total and permanent disability (TPD) insurance policies from Allianz Life are almost unbeatable. The only thing is that comparing different providers is not that simple and involves lots of boring figures. In order to reach brokers and end customers, it is therefore important for Allianz to be presented in a favorable light as the best overall TPD package.

The question is: How do you make an insurance comparison inspirational?

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AVANCE takes a sporting approach: The comparison is turned into a hurdle race.

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The app for sales and consulting

Different hurdles, but one winner – in most cases Allianz. Users can simply use the iPad and Android app to put in place the criteria they want as “hurdles,” select the starters, in other words, the insurance providers, and then follow the run to the finish “live.” The well-known SWR sports commentator Michael Antwerpes creates the appropriate stadium atmosphere.

Enjoyable information makes consultancy fun.

The card game for brokers

It's just like when they were young. With a card game like top trumps, insurance brokers compare the performance data of their main competitors. Who has the best cards?

An insurance comparison has never been so addictive.

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Ready, set – success!

The insurance comparison is only one of many measures, but it represents an important building block in an increasingly emotional and interactive setting. The tools were already in-house hot topics before they were launched and are now being used as best practices in other sectors.

A start-to-finish victory for innovative marketing!

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