You can flood your customers with unsolicited product information. Or you can write about topics in an exciting way and win over readers! Just like Autodesk – with a complete relaunch of the existing customer magazine: interesting case studies, relevant information, attractive content and an appealing design. Rounded off with a cross-media strategy for subscriber acquisition.
This is how the quarterly Autodesk magazine became the publication with the highest circulation in the CAD field.
Do customer magazines offer genuine benefits? The Autodesk portal sheds light on the matter. Up to 10,000 visitors per issue take advantage of the online service. Readers receive more detailed information on the articles and Autodesk finds out what interested them. In addition, the online component helps Autodesk maintain and develop the subscriber base.
Reading behavior has changed. Autodesk leaves it up to the readers to decide whether they prefer the classic print magazine or would rather read the eBook before the official release date. This reduces shipping costs and gives Autodesk access to permission addresses for regular communications in the form of the newsletter.
The Autodesk distributors can integrate news from your company and special offers in each issue. This expands the subscriber base even further.