Dieter Rams, *1932, product designer
Fiber optics are the future of data transmission: High speed with infinite bandwidth. Versatel wanted a corporate design that made the technology and the speed immediately recognizable. The result: A new color scheme that presents fiber optics as a graphical element and standardized images that make Germany's second largest fiber optics supplier unmistakable. In addition, communication with customers in the B2B target group was improved and used as the springboard for new messages.
A new corporate design was adopted and the first campaign was launched in just 5 weeks.
Walter de Silva,*1951, automotive designer
Anyone who shows consistency in corporate design will achieve recognition. It is the many small details that play the important role. The CD Guidelines for Online and Print created by AVANCE Munich make sure that everything is standardized – from the office equipment to the PowerPoint master slide and the e-mail signature. As comprehensive as necessary, as flexible as possible. Because the company's sales partners also need to present the new look to the outside world.
Jeffrey Zeldman,*1955, web designer
Not only making complex content look good, but also making it easy for the reader to understand – this is a requirement that applies in particular to all digital media, from websites and newsletters to moving images. The user experience is the focus of the new concept.