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Understanding means winning
Arriving at better decisions using data.

Data analytics: the art of knowing what your customers want

How do you find customers? Who likes your product range? Are you an attractive employer? How does your website perform against the competition? Well-conceived data analytics give you many more answers to your questions than click rates or shop turnovers.

It is important to network the various analysis tools of the multiple levels and platforms with each other, since columns of numbers will become genuine results when the complete customer journey of your online presence is mapped, provided with the corresponding KPIs and evaluated on an action-oriented basis. Our digital analytics help you reach decisions more rapidly and purposefully and best underpin the further development of your digital strategy.

Companies rely too little on specialists

38%

of decision-makers use digital analytics to improve the conversion rate of their core business.

42%

agree with the statement that digital analytics should be supported by external providers.

99%

do not use external expertise.

Source: Digital Analytics Trends 2015, Trakken

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