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Increasing customer value
Exploiting cross-selling and up-selling potential with a purpose.

Strategic, social and mobile: making fans out of customers with overall CRM

It is five times more expensive to acquire new customers than to retain existing customers. And the longer the customers are loyal to the company, the more money they will usually spend.

These are good reasons to mesh your sales marketing with your CRM strategy since how you communicate with your customers and which channels you use for this have a decisive impact on how long they will remain loyal to you and how valuable you will be to your business. In the process, AVANCE will help you optimize your customer relationships with comprehensive CRM expertise and intelligent IT solutions.

With social CRM, you will build a bridge between social media marketing and social selling, and generate specific, sales relevant leads and sales opportunities from fleeting contacts. Mobile, trigger-based campaigns will help you retain customers. You will reach your customers better, can target them better and make them more personalized offers.

Strategic CRM

Cross-selling, up-selling, churn prevention: a strategic CRM direction allows you to exploit valuable potential.

Social CRM

With social CRM, you will build a bridge between social media marketing and social selling, and generate specific, sales relevant leads and sales opportunities from fleeting contacts.

Mobile CRM

Mobile, trigger-based campaigns will help you retain customers. You will reach your customers better, can target them better and make them more personalized offers.

Strategic customer retention pays off

85%

more profit: An increase in the regular customer rate of 5% increases profits by between 25% and 85%.

60%

of the decision for a brand depends on what customers think of the company, and only 40% on what they think of the product.

69%

of customers switch because the prices are too high, and 69% because they did not feel well treated as regular customers.

Sources: Cologne Business School/Möbel MANN/SAP

Add value to every relationship

Make your customers tailored offers in every phase of the life cycle and thereby increase the value and the loyalty of each individual customer.

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